Friday, July 9, 2010

We're Happy Little Vegemites

Dear H,

I know that you must be enjoying eating kangaroo, crocodile, and oysters on the rig, but I think that you might really want to come home soon before we run out of what may be the best snack invention ever:

I am really tempted to buy a few boxes of these and leave them out on the table at work where morning tea meat pies are served to see how quickly they disappear.

XOXO,
Anonymous Expat


Vegemite is a dark brown paste made from yeast extract that apparently has a salty, slightly bitter and malty taste.  It was introduced to Australia in 1919 and grew so popular by around the middle of the century that it was even included in army rations.  Vegemite is a rich source of many energy giving B vitamins leading Kraft to advocate its consumption by children, those with active lifestyles, and women who are 'thinking of falling pregnant.'  I've been told that vegemite is such an integral part of Australian life, that the Happy Little Vegemites jingle is like Australia's second national anthem.   Check out the original commercial here: Happy Little Vegemites

Australia is so obsessed that you can go to Kraft's website to take part in a vegemite census asking if you're a nudist, streaker, dunker, wormer, slapper, tiger toaster, vegecadoer, scrambler, edger, redback, or crumpeter in how and where you spread your vegemite.  You can even see the current results proclaiming Australia to be a nation of footy-loving streakers.  See what awesome and ridiculous activities you could have time for if you were to work 37.5 hours or less a week?  The possibilities are endless!

And if you're interested in making your own vegemite pizza, vegemite and beer marinated steaks, vegemite and scrambled egg sandwiches, or vegemite frijole dip (just some of Kraft's plentiful vegemite recipes), have no fear, it's Amazon to the rescue with an at home delivery of, drum roll please...

And if you do partake, please don't forget to share how you spread your vegemite.  The world is waiting with bated breath for your answer...

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